Sell your Home for Top Dollar by Fixing It to List It.
The results are in: The Secondary Real Estate Market is shrinking. This means that sellers either have to repair and upgrade their home to move it into the Primary Market, or suffer from low ball offers that place the property in the Tertiary Market.
Let us define these terms for a better understanding: The primary Market represents those properties that are updated and in top notch freshly painted condition. This market commands the highest price. Savvy sellers often de-clutter or even stage their home so that it shows well enough for potential buyers to offer the asking price for these properties.
The Secondary Market is comprised of homes that are in generally good condition but require a little bit of sweat equity to address concerns both small and medium sized. Buyers in this market are not afraid of tackling projects as DIY’ers or feel like they understand the costs of hiring a professional contractor to fix what is wrong. They expect a bit of a discount in price to address these concerns.
The Tertiary Market is made up of House Flippers and folks who expect a deep discount in order to address medium sized and large issues with a property. Think: “We Buy Ugly Houses”. They are either professionals looking to buy low and sell high after repairs, or fearless DIY’ers willing to tackle significant projects. They demand a low price to compensate for the risks they are taking.
In years past, there were many buyers in the Secondary Market who were willing to put their own efforts into repairing a home. Today, many home buyers have busy schedules that do not allow for them to put time into their homes. Alternatively, they lack the skills to execute a project themselves or do not want the hassle of managing a professional as they work on the property. Home buyers today are either willing to pay the “Move In Ready” price, or want deep discounts to buy the house with “Issues”.
Buyers today in the Primary Market are unwilling to consider a property that has a wet basement and the corresponding issues that come with it. Home Inspectors help buyers identify these issues so that
Sellers today who want to get a fair price for their home therefore, need to “Fix It to List It”. 3 Pros Basement Systems and our sister company Comfenergy provide services to help sellers achieve this goal. Give us a call at and we can help you put together a plan that will move you into the Primary Market and top dollar when you are selling your home.
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